Business promotion, particularly for small business is a very arduous process given the lack of branding and local nature of the market. But with a definite strategic perspective and effort this can be one of the most exhilarating and fulfilling in business growth and in reaching out to wider markets. Here is a list of most inexpensive but effective small business promotion tools.
1. Make most out of official communication: whether it is communicating through papers work, emails or anything do not forget to promote your brand through effective slogans, service listing and product information.
2. Resource contribution: write meaningful content about your market, analyze related products and find proper place to submit these expert resources such as online submissions.
3. Press releases: write effective press release to promote your service and do not forget to release it online in various free press release sites.
4. Online business promotion: online advertisement is cheap and local listing sre still cheaper. So get listed in local directories, run an online campaign to let people know more about your brand.
5. Social networking: it is best time to be on the social media and social networking can make a big difference to your brand and business growth whether in terms of contacts, brand awareness or getting more sales. Linked in, Face book and Twitter are some of them.
6. Customer support: I would rate it as the most important business promotion tools. Be proactive in your customer interaction, make them feel important and wanted and they are ever willing to pay you more as well as promote your brand through appreciation.
7. Business or marketing specialists: interact with your respective market specialist, offer them some freebies as well as keep in touch. They are the expert’s people listen to while choosing services and some of them may trickle down to your brand as well.
8. Organize and participate in events: Be it seminars related to your market or trade shows, promotions you have to be present there to get your brand accepted both within experts as well as general public. And more important pay some experts to speak in favor of your business.
9. Use transportation method to your advantage: whether it is company provided car, Buses or even employees own conveyance some promotional material can always find a place and even little business promotion through it is valuable.
10. Website: website in some instances are the first interaction with your potential clients and having a good website which is attractive, user friendly and explaining the service offerings in a nice way are a good way to leave a lasting impact on the visitors. And do not forget to interact with visitors who are willing to give their emails and phone numbers.
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Hi Nadene,
ReplyDeleteI completely agree with your item #4 in your writings. Local business listings are definitely the way to go for low cost marketing for the local business.
What I am most concerned about are the small business or local business having time to content with multiple local listing websites. What I'm really talking about is "time resources".
Afterall, there are over 60 local listing websits in four different categories, not including business directories. How can a local business or small business have the time resources to cover this space?
Consumers will be the ones deciding which of these local listing wesites they will go and post their experience through consumer reviews. This adds to the burden that no one single local isting website will do the trick.
Therefore, my argument is that "getting listed" is not the real service needed. The local business still has to claim, update and maintain their local listing at multiple local listing websites.
"Getting listed" is an admirable starting point, but it will not address the long term need of the local business and their local marketing efforts.
Something we recently read at KillerStartUps are companies that are offering a low cost servcies to update then manage these listings for companies. You can read about this at:
http://www.killerstartups.com/Sesarch/smartfindslocallisting-com-be-found_online
It is a changing world and the local business will benefit if they can embrace these changes quickly.
Good information from your post and hopefully varying opinions help give perspective.
Thank you for your feedback and I will definately check it out.
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